Publication protocol
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US states do not publish one standard sports-betting revenue measure. Handle can mean wagers written or wagers settled; revenue can mean gross win, taxable adjusted gross revenue or proceeds after permitted deductions. Compare reports only after matching the period, channel, accounting basis, deduction rules and tax base.
This guide is for analysts, journalists, operators, investors and policy researchers who use state regulator reports. It explains how to normalize official figures before comparing markets. It is not a live national leaderboard and does not treat unlike state definitions as one clean dataset.
What handle, revenue, hold and taxable AGR mean
| Role | What it means | Where to verify |
|---|---|---|
| Handle | Value of wagers accepted or settled, depending on the report | Future wagers can enter handle and payouts in different periods |
| Gross win or gross hold | Stakes retained after player winnings for the defined reporting basis | It is not net income and may not equal taxable revenue |
| Hold percentage | Gross win divided by a matched handle base | A ratio is misleading when win and handle mature on different bases |
| Adjusted gross revenue or taxable proceeds | Statutory tax base after allowed adjustments | Allowed deductions differ by state and can change over time |
| Tax or state contribution | Amount due to the state under the applicable formula | The headline tax rate may apply to only one channel or tax base |
The same label can carry a different legal or accounting definition. The GGR, GGY and NGR guide explains the wider revenue vocabulary. The sportsbook hold and theoretical margin guide separates a settled result from the margin implied by offered prices.
Why state sports-betting reports do not line up
A comparable record needs more than a month, a state name and two numbers. At least five dimensions can change the result.
First, the time basis can be cash, accrual or settlement based. A future wager may be accepted this month and settled later. Second, channel scope can include mobile, retail or both. Third, the revenue column may show gross win, adjusted gross receipts or a taxable amount after promotions and other deductions. Fourth, a report can be revised after operator filings, audits or late adjustments. Fifth, fiscal-year and calendar-year totals may use different boundaries.
The reporting label is therefore part of the data. A normalized table should retain the regulator's original column name, definition, period, channel, release date and revision status instead of storing only a number called `revenue`.
Six official reporting systems compared
| Role | What it means | Where to verify |
|---|---|---|
| Pennsylvania Gaming Control Board | Handle, taxable revenue and tax by operator and channel | Published revenue is explicitly taxable revenue, not a universal gross-win measure |
| Maryland Lottery and Gaming | Handle including promotional play, prizes, gross hold, taxable proceeds and state contribution | Gross hold and taxable proceeds are separate figures |
| Massachusetts Gaming Commission | Ticket write, settled handle, accrual-basis win, taxable adjusted gross sports wagering receipts and tax | Wagers written and wagers settled can differ in the same month |
| Indiana Gaming Commission | Handle by sport plus licensee handle, gross receipts, adjustments and taxable AGR | Its report warns that future wagers prevent a simple same-period win percentage calculation |
| New York State Gaming Commission | Operator-level mobile handle and gross gaming revenue | Mobile GGR is reported on a cash basis and the public files are operator and period specific |
| Nevada Gaming Control Board | Sports-pool win, win percentage and taxable-revenue schedules | The monthly summary emphasizes win rather than a general statewide handle headline |
These examples do not imply that one state's method is better. They show why a multi-state series needs a definition layer before aggregation.
Worked July 2026 comparison: Pennsylvania and Maryland
Pennsylvania reported July 2026 sports-wagering handle of $509,536,348, taxable revenue of $51,839,588 and sports-wagering tax of $18,662,252. Dividing taxable revenue by handle produces 10.17%, calculated by BETTIMES. That is a taxable-revenue-to-handle ratio, not necessarily the regulator's gross-hold percentage.
Maryland reported July 2026 handle of $496,407,335, including promotional play; prizes of $440,872,739; gross hold of $55,534,596; taxable proceeds of $42,368,424; and a state contribution of $8,452,763. The regulator reported gross hold at 11.2%.
| Role | What it means | Where to verify |
|---|---|---|
| Pennsylvania, July 2026 | $509.54m handle; $51.84m taxable revenue | Taxable revenue ÷ handle = 10.17%, a calculated tax-base ratio |
| Maryland, July 2026 | $496.41m handle; $55.53m gross hold; $42.37m taxable proceeds | Gross hold ÷ handle = 11.19%, consistent with the published 11.2% after rounding |
Maryland's gross hold exceeded taxable proceeds by $13,166,172. That calculated gap should not be labelled operator cost or profit. The official release says taxable proceeds are calculated after prizes, promotional wagers and other amounts specified by law. Pennsylvania's taxable-revenue figure follows its own rules. The two tax-base ratios are not interchangeable measures of sportsbook performance.
Future wagers can break a same-month hold calculation
Indiana's July 2026 report states that handle includes wagers on future events whose payouts will occur in a later month. It therefore warns that a relevant win percentage cannot be calculated simply by dividing gross revenue by handle for the same period.
New York's mobile sports-wagering reports use a different timing convention. They state that gross gaming revenue is reported on a cash basis: future wagers are taxed as current revenue and payouts are recognised when redeemed. A researcher combining New York and Indiana must preserve those bases rather than assuming the same month represents the same settlement population.
The safe rule is simple: calculate hold only when the source confirms that the revenue numerator and handle denominator refer to the same settled bets or provides its own matched percentage.
Ticket write is not always settled handle
Massachusetts makes the timing distinction visible inside its official operator reports. The July 2026 forms contain separate lines for ticket write, handle for tickets settled, win on an accrual basis, taxable adjusted gross sports wagering receipts and tax.
Ticket write records activity accepted during the period. Settled handle records wagers whose outcomes matured. The values can diverge when bets remain open across month-end. For that reason, a national table should not silently merge ticket write from one state with settled handle from another.
Massachusetts also allows negative adjusted gross receipts to carry forward. A negative month can therefore affect a later taxable amount even when that later month's gross result is positive. The state's revenue page also notes that operators may update prior months, so the extraction date belongs in the dataset.
Mobile and retail scope must be matched
New York's public mobile reports are organised by operator and show mobile handle and mobile GGR. Pennsylvania publishes operator rows that distinguish online and retail activity. Maryland's monthly releases combine a statewide headline with downloadable detail for mobile and retail licensees.
A comparison labelled “state handle” should either include both channels for every state or explicitly say that it is mobile-only. The same rule applies to tax rates. Massachusetts taxes in-person Category 1 sports wagering at 15% and mobile or online Category 3 wagering at 20%; Maryland's July 2026 release states 15% for retail and 20% for mobile. A blended statewide tax result will reflect channel mix as well as operator performance.
The odds-feed and managed-trading guide gives additional context on the technology and operating roles behind a sportsbook. It does not change the reporting rule: the licensed reporting entity and regulator definition control the public metric.
How to build a comparable state dataset
- Save the original regulator file, report URL, publication date and extraction date.
- Record the report period and whether it is calendar month, fiscal month, week, quarter or year to date.
- Preserve the exact source labels for handle, ticket write, win, GGR, AGR, taxable proceeds and tax.
- Mark the accounting basis: written, settled, cash, accrual or unspecified.
- Split mobile, retail and combined values into separate fields.
- Capture permitted deductions and carry-forward rules before calculating a margin or tax base.
- Store revisions rather than overwriting the earlier value without a change note.
- Calculate hold only from matched numerator and denominator fields; label the result as calculated.
- Aggregate states only after the same product, channel, period and metric definition have been selected.
A compact normalized record might contain `state`, `period`, `channel`, `source_metric`, `source_value`, `normalized_metric`, `accounting_basis`, `deductions`, `revision_date` and `source_url`. Keep the source value intact even when a normalized field is added.
What not to do with state revenue reports
Do not call handle “sales” or “revenue.” Do not treat gross win as operator profit. Do not infer a handle from Nevada's win and win percentage without confirming the regulator's denominator and adjustments. Do not compare a mobile-only New York report with a combined-state total under the same heading. Do not back-solve tax from one headline rate when promotions, carryovers or channel rates affect the base.
Finally, do not rank operators or states from a single month without showing volatility and revisions. The New Jersey market profile provides the wider regulatory context for one mature US market; a monthly result is only one observation within that system.
Refresh policy
BETTIMES reviewed the cited July and August 2026 regulator materials on 21 September 2026. This guide should be reviewed when a state changes its tax base, deduction rules, channel structure or reporting template. Numerical examples remain tied to their named month and should not be presented as current market totals after a later report is released.
Frequently asked questions
What is sports betting handle?
Sports betting handle is the value of wagers included under a report's stated basis. Some reports count bets when written, while others emphasize tickets settled. It is not sportsbook revenue. Before comparing state handle, check the period, product, mobile or retail scope and treatment of future wagers.
Is sportsbook revenue the same as handle?
No. Handle is the wagering base. Gross win or hold is the amount retained after winning payouts under the source's definition. Taxable revenue may be lower after permitted deductions. None of those figures is automatically equal to accounting profit, cash flow or the operator's wider net revenue.
How is sportsbook hold calculated?
Hold is normally gross win divided by a matched handle base, multiplied by 100. The calculation is meaningful only when both values cover the same settled wagers and period. If future wagers, cash accounting or revisions separate the populations, use the regulator's published percentage or do not calculate one.
Why is taxable sports-betting revenue lower than gross win?
State law may permit deductions before tax is calculated, including promotional wagers, federal excise tax or other specified adjustments. Negative adjusted receipts can also carry forward in some markets. The permitted items and timing differ, so the gap must be explained from that state's statute or regulator report.
Which US state has the largest sports-betting market?
The answer depends on the period and measure: monthly handle, settled handle, mobile-only activity, gross win or taxable revenue can produce different comparisons. Use reports from the same month, match channel and accounting scope, and state whether the ranking is measured by wagers, revenue or tax.
